<?php
$xml = <<<XML
<item>
<g:brand>SEGA1</g:brand><g:gtin>3254091376152</g:gtin>
</item>
<item>
<g:brand>SEGA2</g:brand><g:gtin>3254091376153</g:gtin>
</item>
<item>
<g:brand>SEGA3</g:brand><g:gtin>3254091376154</g:gtin>
</item>
XML;
'#(<g:gtin>)(.*)(</g:gtin>)#',
function ($matches) {
return $matches[1] . mt_rand(1000000000000, 9999999999999) . $matches[3]; },
$xml
);
echo $xml;
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