/**
- Solution for: https://m...content-available-to-author-only...j.com/problem/63
- C++ 11/14/17/Themis
- Note: Prefix-sum, greedy
**/
#include <bits/stdc++.h>
using namespace std;
#define fast ios_base::sync_with_stdio(false); cin.tie(NULL); cout.tie(NULL)
#define mofile(s) freopen(s,"r",stdin)
#define outfile(s) freopen(s,"w",stdout)
#define ll long long
#define ii pair<int,int>
#define iii pair<int,ii>
#define fi first
#define se second
#define tf bool
#define ST stack
#define DQ deque
#define Q queue
#define S string
#define Ma map
#define UM unordered_map
#define SE set
#define str(x) to_string(x)
#define all(a) (a).begin(),(a).end()
#define FOR(i,l,r,d) for(int i=l;i<=r;i+=d)
#define FOD(i,l,r,d) for(int i=r;i>=l;i-=d)
#define xuong cout<<"\n"
#define debug(x) cout<<(x)<<" "
#define ppcnt(x) __builtin_popcountll(x)
#define parity(x) __builtin_parityll(x)
#define lead0(x) __builtin_clzll(x)
#define LOG2 __lg(x)
#define tr0(x) __builtin_ctzll(x)
#define fiset(x) __builtin_ffsll(x)
#define MASK(k) (1LL<<(k))
#define BIT(x,k) ((x)>>(k)&1)
#define pb push_back
#define tron(x) setprecision(x)
#define het return 0
#define base_ 1000000000
const int maxn=1e6+5;
const ll tle=2e8;
const int base=31;
string bcc="abcdefghijklmnopqrstuvwxyz";
int dx[]={-1,0,1,0};
int dy[]={0,1,0,-1};
bool sang[10000005];
ll pref[1005][1005],mt[1005][1005];
void sieve(){
for(int i=1;i<=10000000;++i) sang[i]=1;
sang[0]=sang[1]=0;
for(int i=2;i*i<=10000000;++i){
if(sang[i]){
for(int j=i*i;j<=10000000;j+=i) sang[j]=0;
}
}
}
void lis(){
vector<int>t;
vector<int>a;
int n; cin>>n;
for(int i=1;i<=n;++i){
int ai; cin>>ai;
a.pb(ai);
}
for(int x:a){
auto it=lower_bound(all(t),x);
if(it==t.end()) t.pb(x);
else *it=x;
}
}
void pfs2d(){
int n,m,k; cin>>n>>k; m=n;
for(int i=1;i<=n;++i){
for(int j=1;j<=m;++j) cin>>mt[i][j];
}
for(int i=1;i<=n;++i){
for(int j=1;j<=m;++j) pref[i][j]=mt[i][j]+pref[i-1][j]+pref[i][j-1]-pref[i-1][j-1];
}
}
ll qu2d(int x1,int y1,int x2,int y2){
return pref[x2][y2]-pref[x1-1][y2]-pref[x2][y1-1]+pref[x1-1][y1-1];
}
void open(){
if(fopen("tongARTKEY.INP","r")){
mofile("tongARTKEY.INP");
outfile("tongARTKEY.OUT");
}
}
ll a[maxn],b[maxn],t2[maxn];
unordered_map<int,int>f;
ll kq=0;
int main(){
fast;
int x,y; string st; cin>>x>>y>>st;
int n=st.size();
a[0]=(st[0]=='0');
b[0]=(st[0]=='1');
for(int i=1;i<n;++i){
a[i]=a[i-1]+(st[i]=='0');
b[i]=b[i-1]+(st[i]=='1');
}
for(int i=0;i<n;++i){
a[i]*=y;
b[i]*=x;
}
for(int i=0;i<n;++i) a[i]-=b[i];
++f[0];
for(int i=0;i<n;++i){
kq+=f[a[i]];
++f[a[i]];
}
cout<<kq<<"\n";
het;
}
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