#!/bin/bash s='BBB-m more info BBB more info BBB-a more info BBB-w more info' awk '$1 == "BBB"{$0="; "$0}1' <<< "$s" echo "---" sed 's/^BBB[[:space:]]/; &/' <<< "$s"
Standard input is empty
BBB-m more info ; BBB more info BBB-a more info BBB-w more info --- BBB-m more info ; BBB more info BBB-a more info BBB-w more info