<?php

$productList="
Saluran Dua(Bothway)-(TAN007);
Speedy Password-(INET PASS);
Memo-(T-Memo);
7-pib r-10/10-(AM);
FBI (R/N/M)-(Rr);
";

preg_match_all('(^(.*)-\((.*)\);$)m',$productList,$matches);
list(,$value,$desc) = $matches;

var_dump($value,$desc);