# -*- coding: utf-8 -*-
import json
d = json.loads(u'''{"title": "\u05d9\u05d7\u05e4\u05d9\u05dd"}''')
print d['title'].encode('utf-8') # -> יחפים
IyAtKi0gY29kaW5nOiB1dGYtOCAtKi0KaW1wb3J0IGpzb24KZCA9IGpzb24ubG9hZHModScnJ3sidGl0bGUiOiAiXHUwNWQ5XHUwNWQ3XHUwNWU0XHUwNWQ5XHUwNWRkIn0nJycpCnByaW50IGRbJ3RpdGxlJ10uZW5jb2RlKCd1dGYtOCcpICMgLT4g15nXl9ek15nXnQo=