# -*- coding: utf-8 -*-
mylist = ["apple", "samsung", "toshiba", "Don’t know", "Can’t recall"]
print [item.replace('\xe2\x80\x99',"'") for item in mylist]
mylist = [u"apple", u"samsung", u"toshiba", u"Don’t know", u"Can’t recall"]
print [item.replace(u'’',u"'") for item in mylist]
IyAtKi0gY29kaW5nOiB1dGYtOCAtKi0KCm15bGlzdCA9IFsiYXBwbGUiLCAic2Ftc3VuZyIsICJ0b3NoaWJhIiwgIkRvbuKAmXQga25vdyIsICJDYW7igJl0IHJlY2FsbCJdCnByaW50IFtpdGVtLnJlcGxhY2UoJ1x4ZTJceDgwXHg5OScsIiciKSBmb3IgaXRlbSBpbiBteWxpc3RdCgpteWxpc3QgPSBbdSJhcHBsZSIsIHUic2Ftc3VuZyIsIHUidG9zaGliYSIsIHUiRG9u4oCZdCBrbm93IiwgdSJDYW7igJl0IHJlY2FsbCJdCnByaW50IFtpdGVtLnJlcGxhY2UodSfigJknLHUiJyIpIGZvciBpdGVtIGluIG15bGlzdF0=
['apple', 'samsung', 'toshiba', "Don't know", "Can't recall"]
[u'apple', u'samsung', u'toshiba', u"Don't know", u"Can't recall"]